Who we are

Our website address is: https://alexmartonfinewines.com – we are a fine wine distribution company based in London.

This privacy policy is in line with the General Data Protection Regulation (GDPR) (EU) 2016/679 a regulation in EU law on data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU.

What personal data we collect and why we collect it

What we collect

We only hold the data necessary to offer services provided on our website: Name, contact details (including billing address, delivery address and warehouse storage account number and address), information regarding your preferences, and contact forms.

How we collect information

Information is collected as part of the service that we provide from direct contact with you or through the use of our services.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

What we use your personal information for

  • To deliver the products and services that you have requested
  • To process payment for the products and services provided
  • To provide improvements to our products and services
  • To provide you with information and offers that we believe will be of interest to you

Data Storage & Security

Alex Marton Fine Wines will always take reasonable steps to protect the information held on you. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Passing on of information to third parties

Alex Marton Fine Wines does not sell or share details of our customers with any third party. The handling and collecting of any personal information are processed in accordance with UK law.

Email offers and newsletters

All emails sent by us will be clearly marked as originating from us. From time to time we will send out email offers and marketing emails to those customers who have specifically subscribed to our email service. All subscription emails sent by us contain clear information on how to unsubscribe from our email service.


We may send emails to existing customers or prospective customers who have enquired or registered with us, or have been in contact with us on the phone or at public events regarding products or services directly provided by us.


In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, we never send bulk unsolicited emails, (popularly known as Spam) to email addresses.

Our website may use “cookies” to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Please note that you are free to refuse cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Please call +44 2088 404 119 or email sales@amfinewines.com to discuss our privacy policy.

Contact Us

Alex Marton Fine Wines
Lavington House
Lavington Road
Ealing W139NN

+ 44 2088 404 119 phone
+ 44 7967 105 837 mobile

Company Information

VAT No: GB 201 4741 55
Reg Office: 2 Burton House, Repton Place
White Lion Road
Bucks. HP7 9LP

UK Reg No: OC396510
AWRS Unique Reference Number (URN) XLAW00000101613

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